Strategic leadership & accountability

Ecommerce Coach

The Ecommerce Coach is for founders who need senior leadership support and a trusted partner to keep things moving forward.

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What is it?

The Ecommerce Coach is for founders who need senior leadership support and a trusted partner to keep things moving forward.

We start by auditing your business, building your ecommerce operating system and making a plan. Then every 90 days we’ll review progress, course correct and plan for the quarter ahead. In between we’ll have monthly check in calls and you can email anytime with questions, ideas or concerns.

Audit, plan, act, repeat. This is where we build momentum and learn as we go.

What’s included?

First I’ll

  • Audit your ecommerce business (often clients start with the Audit to Action service but we can start here too)

  • Identify where you need to focus

  • Build a plan for the next 90 days including priorities, budgets and who does what

  • Set you up with all my favourite tools and templates for running an ecommerce business (reports, dashboards, budget calculators, AI prompts)

Then you’ll:

  • Go away and implement the plan

  • Ask me questions via email along the way

Together we’ll:

  • Have a monthly check in call to review progress and ensure you’re getting through the plan 

Is this for me?

  • This service is designed for founders and marketing leaders in Shopify businesses who feel like they’re constantly firefighting and struggling to make a difference

  • It’ll work well for you if you struggle to focus or know where to start, or if you just find yourself on the day-to-day hamster wheel

  • It also works well for small generalist teams needing some senior leadership and mentoring

  • It’s not a hands on implementation service, so you’ll need to have some capacity to take action or some budget for freelance support

  • This is perfect for you if you feel alone in your business or like you need a trusted partner to help identify issues, to bounce ideas around with, and to hold you accountable.

FAQs

  • Yes! Most people start with the one-off Audit to Action Plan project and follow on from there, but we can absolutely start with this. The difference is that if we start here I’ll set you up with your ecommerce ecosystem (reports, templates, AI prompts) from day one.

  • This is designed to give you the experienced strategic direction that you’d get from a fractional ecommerce leader, and I can absolutely support and mentor junior team members as appropriate. If you’d like me to be in the business on a weekly basis taking action myself, then it’d be better to talk about a fractional retainer, let’s have a chat about what would be best.

  • At the beginning of each quarter I’ll spend 3-4 days reviewing your ecommerce business and building a new plan for the next 90 days. We’ll then have a 1 hr call each month and you can email me anytime with questions, news or ideas.

  • The audit will include a walkthrough of your site, a review of your shopify and CRM system set up, a topline review of your key marketing channels, a look at your commercials and sales data and a check of your GA4 account.

Let's have a chat

Not sure exactly what you need? That's completely fine. Fill in the form and tell me a bit about where you're at. I'll point you in the right direction, whether that's one of my services or just a friendly conversation to figure things out.